Williston Publishing & Promotions, LLC, the parent company of SeniorCoupons.com, has been producing magazines, websites and tradeshows tailored to unique audiences since 1993. In circulation for over 20 years, one of our publications — Vermont Maturity Magazine — is designed specifically for those age 50+ and is considered the source for news and trends impacting Vermont’s Baby Boomers and Seniors. We publish an award-winning weekly newspaper, the Williston Observer, in northern Vermont and are a founding member of the Burlington Area Newspaper Group, a 7-paper collective serving 100,000+ readers in eight of Vermont’s most thriving communities. (See partial list of other products below.)

In addition to our many publications, we’re recognized nationally as having produced one of the longest-running (19 years!) and most successful events in the U.S. specifically for Baby Boomers and Seniors. And we recently expanded our event outreach into the Greater Boston area with the creation of the New England 50+ EXPO.

Our thousands of readers, online visitors, and attendees have come to count on us for quality content and great events. Now they can count on us to deliver to them significant savings through SeniorCoupons.com!

Other products include:


Offering a wide range of local and regional coverage of news, finance, travel, fashion, health, beauty, business and social issues impacting those age 50+.

Vermont 50-Plus & Baby Boomers EXPO

Since 1994, this premiere event that includes a fashion show, seminars, exhibitors and live entertainment, has enabled Vermont businesses and organizations to interact directly with thousands of Boomers and Seniors.

We also produce the Central Vermont 50+ EXPO every spring.

SeniorCoupons.com and affiliated sites

Our formula for success over the past two decades in the Baby Boomer and Senior markets has now expanded across the country with SeniorCoupons.com, dedicated to helping the mature market save money and learn about senior-friendly businesses all over the U.S.

Our “sister sites” include:

  • FindSeniorServices.com
  • MatureLivingOptions.com
  • eSeniorTravel.com
  • NewSeniorProducts.com

For more information, contact Paul Apfelbaum at Paul@SeniorCoupons.com